Casey Henderson Essays (2930 words) - Racism, Criticism Of Religion

Casey Henderson World History 20 th Century Dr. Biggs 2/16/15 Germany As world war one came to end a political transformation began to develop in Germany because universal suffrage was brought into their nation. Many characteristics after the First World War made Germany defenseless to people such as Hitler. Germany was a gory scene throughout the reign of Hitler and a very dark place heading into World War 2. The after math of the Second World War left Germany empty, defeated, and destroyed. Post both world wars left Germany at a depressive state but after World War 1 was the worst. Hitle r and his hatred for Jews caused Germany to become one of the scariest and most brutal eras a country has ever dealt with . The Treaty of Versailles forced Germany to pay France and Great Britain many reparations along with being forced to give up thirteen percent of their land. In an effort to recuperate from a brutal defeat after world war one Germany started modernizing gas works and power plants along with creating transportation projects. All these projects were put in place to decrease the unemployment rate. Germany's social spending rate was growing at a rapid pace as well as plummeting revenues which both were causing huge deficits. In 1930 the municipal finance took a fall which was caused by the budgets. Reparation payments could have still been made despite all Germanys financial issues but other countries made this not possible by placing protective tariffs on all of Germany's goods. Due to this , Germany was unable to sell goods in foreign countries where they could have made money to make these payments which further plummeted the economy. In desperation G ermany started to print out excessive amounts of cash which threw the country into super inflation. As the United States fell into depression they asked for the loans they had lent Germany and this mixed with every other problem, caused the German economy to b asically collapse . " By 1932 the German economy was a disaster. Unemployment was up to 6 million, German banks were put under government control, and there was an epidemic of German bankruptcies. " ( Germany' Authentic History) This shows the brutality that Germany faced post world war one and it's easy to see why the country was so desperate. This is when Hitler decided was the time to take power. His promise of bettering the economy and decreasing the unemployment rate was the reason so many followed him. In Adolf Hitler's speech on Mien Kampf in 1925 he says, " Was there any excrement, any shamelessness in any form, above all in cultural life, and in at least one Jew would not have been involved ." ( Kampf 61) Hitler's hatred for Jews is obvious and he believes that they are the soul problem for the economic fall throughout Germany. Placing the Jewish people in concentration camps was his idea of punishment and he believed that decreasing the Jewish people would help the economy because they were too wealthy. Following world war two was considered the reconstruction of Germany and it took a while. Germany suffered huge losses in industrial power and lives. Seven and a half million Germans had died which was around 10 percent of the population. Agricultural production was at an all-time low due to the severe bombings throughout the cities. The Potsdam Conference forced Germany to give 25 percent of their land to their allies. Many factories were destroyed in an effort to convert Germany into an agriculture nation. For the next two years following the German surrender the United States made big strides to start programs specializing in repairing scientific and technological savvy as well as exclusive rights throughout Germany . " Germany paid reparations to the United Kingdom, France, and the Soviet Union, mainly in the form of dismantled factories , forced labour , and coal. " ( Aftermath WW2, Wikipedia) Germany's allies were forcing these Germans to work hard as they should because this was their land for the time being and they defeated the Germans. In an effort to restore the destroyed country of Germany after World War 2 J.F. Byrnes the secretary

The long history of puppetry Essay Example

The long history of puppetry Essay Example The long history of puppetry Paper The long history of puppetry Paper Prehistoric miniature stone figures have been excavated in many places. We can only guess what they may have been used for. Scholars try to attach cultural or mystical significance to these finds. Storytelling and play acting with dolls are invented spontaneously by children the world over. The making of miniature figures is basic to human nature. It is a fair guess that the main use is simply entertainment. In the fifth century BC Herodotus writes about ancient figures operated by strings. Xenophon of Athens refers to a travelling Greek showman putting on a puppet show. These men did not discover something new, they were just early-published writers, and they wrote about what was happening. A 12th century woodcut shows two youngsters playing with figures of armed knights on strings. In a 14th century illuminated manuscript we see three girls watching a puppet show. It looks a lot like Punch and Judy. Theatrical scripts have often made fun of authority and the injustices of life. In societies where the authorities had more power than we nowadays give them they often reacted angrily to deserved ridicule. The Commedia dellarte was an improvised popular comedy in Italian theatres of the 16th to 18th century. It was frequently banned and was often performed on the streets. The characters Harlequin, Columbine and Pulcinella originated here. Italian performers exported their art throughout Europe and further afield. In the French language Pulcinella became Polichinelle, in Russian Petroushka, and in English Punch. They also invented the slapstick, a stick that has two small paddles at the end of it or is divided at one or both ends to make a noise when it hits anything. This is where we get the term slapstick comedy. Polichinelle was playing in France by 1630. Samuel Pepys was a civil servant who kept a diary. He wrote it for himself in his own private code but it was published after his death. It gives a fascinating personal view of 17th century England. In 1662 this diary records the first English mention of open-air puppet performances. Pepys writes that he watched the puppets a few times, once he stopped for a show in Hyde Park and it made him late for an appointment with the king. First known as Punch and Joan, the puppets became a popular diversion on beaches and in parks. The performers were often itinerants and were often mentioned in literature. As readers of Dickens the Old Curiosity Shop will know they were sometimes of not too respectable personality. Henry Fielding wrote his brilliantly satirical novel Tom Jones in the 18th century. There were concerns about violence in puppetry then as now. Tom Jones meets a travelling Punch and Judy man who claims to have cleaned up his show and made it into a moral and refined spectacle. The entertainer enjoys a couple of mugs of beer with the patrons of a wayside tavern and then physically assaults his assistant. Fielding has his hero comment that he much preferred the show in its old form. George Cruikshank, who made a name for himself by illustrating the writings of Charles Dickens was involved in the production of a book that preserved a street performance of a Punch and Judy show. Cruikshank and publisher John Payne Collier hired an Italian performer, Signor Piccini, to put on a private show in the Kings Arms, a tavern in Drury Lane, London. The show was stopped frequently so that Cruikshank could make drawings and Collier could record the dialogue. Both of these illustrations are by Cruikshank. Piccini may or may not have been an Italian. Then, as now, entertainers sometimes invented exotic names and backgrounds for themselves. He was a great puppeteer. He could have one of his puppets take off his hat with one hand, throw it to the other hand, and put it back on his head. Punch and Judy proliferated in the 19th and early 20th centuries. Shows were seen everywhere and some of the performers became prosperous.

Ageism in Nursing Research Paper Example | Topics and Well Written Essays - 2250 words

Ageism in Nursing - Research Paper Example As the discussion declares the country identified to manifest the highest shares of aged population (those with citizens 60 years old and above) was Japan as of 2011 and projected way into 2050. Likewise, in addition to the challenges facing the size and quality of workforce who would be qualified and competent to address ageism, other challenges which were noted included addressing non-communicable diseases and pension issues, to name a few.From this paper it is clear that  the causes of ageism was expounded through identifying the factors that allegedly contributed to its perpetuation. It was noted that culture, media, language and the perception of old age have led to enforcement of stereotyped beliefs on the aged population. Among the language or colloqualist terms apparently associated with the older population are: â€Å""geezer," "old fogey," "old maid," "dirty old man," and "old goat"†. Other contributory factors to ageism that were identified include institutions (o rganizations which preclude aged people from being promoted or from being hired); a reported focus of the American health care system on acute care and cure, rather than practicing chronic care which is identified to be most needed by this segment of the population; and government policies that seem to skew regulations and benefits to other sectors more than to the elderly.  The negative stereotyped beliefs add to the dilemma and non-disclosure or dissemination of factual information on the aged population.... d in the study written by Bloom, Boersch-Supan, McGee, and Seike (2011) have disclosed some relevant findings, to wit: â€Å"while aging is taking place in almost all countries of the world, rich or poor, very high longevity is still a matter of very high income levels† (p. 4). In fact, the country identified to manifest the highest shares of aged population (those with citizens 60 years old and above) was Japan as of 2011 and projected way into 2050. Likewise, in addition to the challenges facing the size and quality of workforce who would be qualified and competent to address ageism, other challenges which were noted included addressing non-communicable diseases and pension issues, to name a few. Different studies have been conducted to closely examine relevant issues that pertain to ageing in contemporary times. Authors Kane and Kane (2005) have delved into disparities related to ageism between long-term care and acute care as well as issues related to age-based rationing. Another study by Nolan (2011) examined dimensions of ageing and belonging as well as the effects of ageism. The various challenges faced by health care practitioners in addressing diverse needs and health-related issues of the aged population were expounded by Bloom, Boersch-Supan, McGee, and Seike (2011). There were negative myths and stereotypes that were also apparently presented by Palmore (1990) which have been vividly clarified through presentation of facts on concerns such as illness, impotency, ugliness, mental decline, mental illness, uselessness, isolation, poverty, depression, and political power (Chapin, Nelson-Becker, Gordon, & Terrebonne, 2002). The causes of ageism was expounded through identifying the factors that allegedly contributed to its perpetuation. It was noted that culture,

Health and Science Essay Example | Topics and Well Written Essays - 6500 words

Health and Science - Essay Example of defense mechanism the person tries to repress any such undesirable feeling or thought or memory which causes any kind of mental turmoil to the person or which he wished not to have occurred ever. In this situation the person just wants to cut that portion of life away or just forget the situation. Hysterical amnesia is an example of this mechanism where a person performs or observes certain disturbing incident and then just forgets the incident and its surroundings. Repression is used in negative way when the person indulges in any harmful act and then forgets it. For example the person hurts or kills others at a certain state of mind or when finds others at a certain situation and then as soon as s/he is taken away from the situation or that particular state of mind s/he completely forgets the incident. Reaction formation is the kind of defense mechanism related to the fixation in consciousness of an idea or desire which is opposite to any unconscious fear. In this situation the person experiencing any conflict becomes obsessive with the situation either in positive or in negative manner. The person unconsciously tries to prove that s/he has completely accepted the situation which is opposite to her/his desire and in doing so s/he becomes over protective or solicitous to the situation. This may be expression of her/his internal guilt of not accepting the condition, e.g. an overprotective mother for her unwanted child. The negative reaction can be seen when this obsession affects the life of the child or others in a dangerous manner. Here the mother interferes too much in the life of the child and even hurts the child or anybody else who is trying to behave opposite to her obsession or notion. When a mother hurts the boyfriend of a girl child in order to keep him away from her daugh ter, it can serve as a negative reaction. Denial is the situation when a person consciously refuses to accept any painful incident. In this case the person tries to escape any

Development of Water-soluble Metal

Development of Water-soluble Metal Development of Water-soluble metal working fluids and study of their wear properties Chidambaram CT, L.A.Kumaraswamidhas, Suman Dutta* Abstract Metalworking chemistry evolved from simple oils to water-based technology. The tool life was extended by reducing wear by metal working fluids. This study shows parameters affecting on Wear Scar Diameters (WSD) with different water soluble metal working fluid having different mineral oil and phosphorous EP additive content. The optimum mineral oil and phosphorous EP additive content of this metal working fluid has been estimated using 2-level factorial design. The Mean Ware Scar Diameter (MWSD) is determined experimentally. The test is performed at specific speed, load and temperature adopting four balls tribology test method as per ASTM D4172 test procedure. The results from wear tester indicate the role of mineral oil content and mixture of EP additives. The lubricants with poor wear results possess excellent extreme pressure qualities. Keywords : Water-soluble metal working fluid, wear scar, four ball tester, 2-level factorial design Introduction Metal Working fluids principal functions are to accelerate heat dissipation with increased tool service life, lubrication between tool, chip and workpieice with reduced tool wear and improvement of the work piece surface finish. The fluids cool and lubricate the metal tool interface [1]. Metal working fluid requirements will be removal of heat, transport of metal chips and lubricate between tool and metal. Water soluble metal working fluids and Neat oils are two types of working fluid. The simple aqueous solutions provide excellent cooling but are not adequate for maintaining the good lubrication. Under such circumstances, a compromise is achieved by the use of soluble oils that consist of mineral oil together with EP compounds. These soluble oils function satisfactorily in most of the operations but their EP activities remain to a limited extent [3]. The main advantages of water-based fluids are that they resist the growth of microorganisms and the development of objectionable odor s. The functional additives contribute to the total composition which includes emulsification, corrosion inhibition, lubrication, microbial control, lubrication, pH buffering, coupling, defoaming, dispersing and wetting. In order to understand the effects of wear, researchers are able to understand the reaction of two moving surfaces between the metal working fluid and the material [4]. For minimizing the wear, the lubricant plays important role to increase the life time of mechanical components. Extreme Pressure (EP) additives such as sulphur, chloride and phosphorous actually form metal complexes with the metal surface at elevated temperatures. Any of the EP additives or in combination used in formulation of water soluble metal working fluids to impart good lubricity. Wear to the cutting edge is usually accompanied by rounding of the tools tip and permissible wear width is an indicator of tool service life [6]. For this paper, 5% of different water soluble metal working fluids employed to Four ball Tribotester, following the ASTM Standard D4172 [7]. The analyses were focused on the wear scar diameter and the results showed that having poor wear results have excellent extreme pressure qualities. The optimum value of mineral oil and phosphate esters were estimated by 2-level factorial design Level Factorial Design. 2-Level Factorial Design A 2-level factorial design with two factors have been used for this study. The factor considered here are concentration of mineral oil and phosphorous EP additives. The design points are shown Fig. 1 and values of independent variables at two levels are given in Table 1. Materials and Methods. The following section illustrates the experimental procedure and the materials and equipment required for this purpose Materials Chrome alloy steel standard balls as per AISIE-521000 of 12.7mm diameter, extra polish grade 25 of Rockwell C Hardness 64 – 66 HRC. Every test, new four balls were used. These balls were cleaned by using Acetone and wiped by fresh lint before starting the test. Water Soluble Metal Working Fluids The function of Metal working fluids are to aid the cutting and grinding operations with good finish and maintain the work piece quality by extending the life of machine tools. The chemical additives are used to formulate metal working fluid will contribute for stability, lubricity and microbial control. Water soluble metal working fluids with different mineral oil content such as 40%, 43%, 55%, 70% and 90% were defined as test candidates for the study to represent the entire performance bandwidth of the metal working fluids. The above concentrates are mixed with water at 5% concentration are for this test. Water soluble metal working fluid concentrates with 40% mineral oil content was subjected phosphorous EP Additives dosages with 0.01%, 0.02% and 0.03% for providing extreme pressure lubricity. These concentrates are diluted with water at 5% and conducted wear study as per ASTM D 4712. Apparatus Four-ball wear tester used for investigation of understanding the characteristics of lubricants. The above tester uses four balls. Three balls are firmly held in a ball pot which contains the lubricant to be tested and are pressed with one ball on the top. The top ball rotated at 1200 rpm on the three balls at the bottom. The four-ball tribotester machine TR-30L manufactured by Ducom India. This tester is used to measure the wear scar. The oil cup assembly, collect and the ball bearings are the important components shown in the figure 2. Before conducting the test, these components are cleaned with acetone. Test Procedures Steel ball bearings were placed in the ball pot assembly and tightened by using a torque wrench such that bottom steel balls prevented from moving during the testing. In the collector, the spinning ball at the top is locked and tightened onto the spindle. The test metal working fluid fed into the ball pot assembly. The assembly is installed into disc in the four ball machine. The test load of 392N (40 kg) applied slowly to avoid shock loading. The metal working fluid being tested was heated to 75oC by the tribotesters built-in heater. Set the drive motor to drive the top ball at 1200 rpm about one hour when the temperature reached. Oil cup assembly removed after one hour by switching off the heater. The metal working fluid under test drained from the oil cup. The steel balls were wiped by using lint free industrial wipe. The surface of the bearings was captured and wear scar measured by using microscope. Result and discussion With the special microscope, the wear scar diameters of bottom ball bearings were measured and the mean values were calculated. Table 3 shows the Mean Wear Scar. Mean wear scar diameter increases with the load gradually. The mineral oil content plays important role in wear and shown in Table 3 and figure 3 and it has been observed that wear scar value reduced with increase in mineral oil content in the water soluble metal working fluid concentrate. The relation between MWSD and MO content can be represented by the Equation 1 that has R2 = 0.9684 MWSD = 0.00003(MO)2 – 0.0081(MO) + 1.1257 (1) As our aim is to develop water based metal working fluid using minimum MO content. Further down, 40% mineral oil content concentrate taken for study and imparted with Phosphate additives and mean wear scar diameter found. It was observed by increasing the antiwear additive, the MSWD decreases as shown in Table 2. Data in Table 2 have been used to develop the 2-level factorial design. The surface and contour plot of this design are given in Fig. 4 and Fig. 5 respectively. The software MINITAB 15 was used for the 2-level factorial design and Table 4 and Table 5 represent the result of the analysis. The regression equation is given by Eqn.2. MWSD = 0.7075 0.0675xMO – 0.0575x PE + 0.0275 x MO x PE(2) The result of Analysis of Variance is given in Table 5. This table gives the value of various errors and the effect of various terms. The response MWSD have been optimized using the MINITAB 15 software. The study shows that 0.03% phosphate EP additive and 90% MO gives the best result of 0.61 within the experimental region. However, we are using 40% MO as discussed earlier. Therefore, the 40% MO and 0.03% phosphate EP additive gives the MWSD of 0.69. The optimum value can be calculated from the Fig. 4 and Fig. 5 based on the maximum allowable MO content. Conclusion The tribology behavior of different metal working fluids at load (392N) were evaluated by Four ball tribotester machine and the results were compared. From the results, it can be concluded as 1.From the observation of wear scar condition, all the metal working fluids show abrasive wear. Severe adhesive wear found only in metal working fluid where there is low mineral oil content and rest of the samples found good. 2.Phosphate esters containing metal working fluid tend to impart anti-wear property to metal working fluids and with increase in quantity will leads to instability. 3.There was the general tendency for the wear, as indicated by the increased scar diameter, to increase the extreme pressure properties were improved. 4.Incorporation of antiwear additives for mineral oil containing 90% water soluble working fluid leads to instability. 5.A combination of 40% MO and 0.03% phosphate EP additives can be used production of water based metal working fluid.

Challenges And How To Overcome Them Essay

Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible  to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from  easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make  purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have work ed to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess m ore than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a  website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has dev eloped a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online  marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever f orm we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling  snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect  rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creatin g a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not availa ble in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as  an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their  opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online busines s range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a sec ure payment page for customer purchases, we still may be susceptible  to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the sourc e of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tail or our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from  easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With res taurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make  purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be de signed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a  website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to fac e or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online  marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever f orm we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling  snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect  rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as  an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their  opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs. Even during the most downtrodden of economic times and perhaps even more during those times, the dream of starting a new business venture burns brightly in many people’s minds. The advantages of having a small online business range from lower start-up costs than brick-and-mortar operations to more streamlined administration. But successfully running an online business is far from easy. The moment a business decides to enter the online world, the very first challenge is creating a reliable website. A good designer can accomplish this, but a high-quality website is more than just visual attraction; it should also function smoothly and be designed for carrying out business. So the first issue that we faced is lack of computer expertise. We needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market our business online. Instead of this, we had do observation or google searching and read for relevant article or teaching materials either technology resources or visitor engagement resources. Another issue is limitations of business types. Some types of businesses may not be suited for the Internet, particularly those products involve the use of the senses. For example, if the unique selling point of our product is its pleasant aroma. After we decides to selling snacks online we just realise that we are facing this problem. So we decide to sell those famous and top selling Japanese snack for example our main products – Kit Kat, although it is not Japanese. However, Kit Kat is consistently one of the top selling chocolate bars in Japan and because of Kit Kat in Japan has many varieties not available in other countries. We also will inform our customers that Kit Kat Japan has developed a new chocolate bar that can be eaten as is, or baked. It has been introduced as an oven bake version of its famous Kit Kat bar Instead of melting into a messy puddle of chocolate sauce and wafer bits, after two minutes in the oven the candy bar will bake into a crispy cookie. With restaurants in the country quick to use the two-finger chocolate snack in new pizza recipes. So we encourage our customers to have a try on it. While another is about privacy and security concerns. Even if we take precautions such as setting up a secure payment page for customer purchases, we still may be susceptible  to unscrupulous individuals who hack our system and steal our customers’ private information. This can be used to drain our customers’ bank accounts or steal their identities. So we may not be able to do business with prospects who don’t trust making purchases online. Because of this, we provide face to face or deliver personally service to our customers to overcome this problems. Furthermore, we generating high traffic but low sales. We consider have a large online following, but few customers who make purchases. To overcome this issue, we may need to fine-tune our efforts. We start by evaluating our goals. Others than that, we want visitors to our page or blog to call us, we had list the phone number in an easy-to-spot place. After the website comes its content, and it should be valuable content, the kind that will attract readers and internet users interested in our services or products. Content marketing is all the rage. But everything online is some form of content or another. That means all online marketing is content marketing. And that’s the source of a big problem. Much of this effort is based on some big assumptions that may are largely wrong. Maybe no one reads what we write or no one reads what we share. We need to have specific and meaningful content. What we need is to engage people, not just catch their eye for a moment. So, whatever form we use, we make sure speak to the right audience and provide something with substance. Be real with people. We are better off gaining a prospect’s or customer’s respect rather than tricking them into doing business with us. Giving respect helps gain it and give something meaningful. We are also struggling with stale content. We have worked to create a beautiful Facebook page or blog design but don’t post new information on a regular basis, potential customers may click elsewhere. We don’t have time to keep content fresh. So we decide another way to keep content fresh is to include readers. So we try posting open-ended questions or comments and asking the audience to share their opinions or thoughts. By getting to know our followers, we will be able to tailor our next sales offer to customer interests and needs.

Prospects for the Measurement and Management Essay

Research Assessment Exercise is an exercise that is carried out at an interval of about five years aimed at evaluating the quality of research that is undertaken by British higher education institutions. The exercise is undertaken basically on behalf of the four United Kingdom funding councils of the higher education. The research Excellence Framework came as a successor to the Research Assessment Exercise as a method of assessing the research of British higher education institutions. As a mew framework it is expected to produce a robust indication of research excellence for all disciplines following the failures of its predecessor. Both have faced much criticism from scholars who feel that the mode of operation of these assessment exercises is not standard and is marred with misleading information that has grave consequences to the value of higher education n the country. How they operate Research Assessment Exercise uses specialists in the particular fields of research to make submissions to the councils that are ranked by the review panel. The assessment process places much emphasis on the quality of research outputs which includes the papers published in academic journals as well as conference proceedings. The process of assessment also takes into consideration the environment on which the research was carried out as well as indicators of esteem. Each discipline of study that the research is based on has a panel that is well vast with that discipline that determines the rules that will be used as the general guidelines of the assessment exercise. The institutions are also invited to submit their research outputs that are published over a given period. The Research Assessment Exercise takes into consideration the research outputs made by full time members of staff in the research that have been selected for the inclusion. The Research Excellence Framework came as a successor to the Research Assessment Exercise that had highly been criticized by academics in the United Kingdom. It substituted Research Assessment Exercise as a method of assessing the research carried out by British higher education institutions. As a new assessment strategy it is aimed at producing an indication of research excellence in higher education institutions that is robust and can be used as a benchmark quality adjacent to international standards. It also aims to provide a basis that can be used in the distribution of funds to research institutions reducing the administrative burden on institutions. It aims to avoid creating an undesirable behavioral incentive and promote equality and diversity by providing a stable framework on which there will be continued support of a world-leading research foundation within higher education institutions. Both are considered important based on their operations in the society. This is based on the fact that they give insight to the funding councils on the way that they will fund the higher education institution based on the credibility of the research of each institution. They as well show the excellence of the different higher education institutions which helps the public in monitoring the progress of the education institutions in the country (Business Video News, 2010). Criticism The Research Assessment Exercise has highly been criticized on the basis of the fact that happens to ignore the publications made by many full time researchers in the United Kingdom. This has been attributed to the fact that most of these researchers whose publications are ignored are employed on basis of contracts that have a fixed term. The guidelines made by Research Assessment Exercise of the year 2008 attribute that most research assistants are not eligible to be attributed as research active staff (Andrew, 2008). It also excludes the publications made by researchers on fixed term contracts from the assessment exercise unless they can be credited to a staff member who is eligible for the assessment exercise. Criticism has also been raised on the expertise of the panel to evaluate the quality of the research outputs. This is on the basis of the fact that the performance of experts happens to be less when they work in fields that are outside their specific areas of specialization. The Research Assessment Exercise has also been criticized on the basis of the impact that it has on the institution of higher education. This is based on the outcomes of the assessment exercise that have led to the closure of departments that have strong research profiles as well as adequate student recruitment. This has led to massive loss of jobs, demoralization of staff as well as narrowing of the opportunities of research over concentrating funds leading to the undermining of the relationship between teaching and research. The assessment exercise has been criticized as an exercise that has the impact of destruction of the higher education system in the United Kingdom raising its opposition by academics. The criticism to both Research Assessment Exercise and Research Excellence Framework has highly been centered on the fact that the research that is made by the higher education institutions is usually rewarded on the basis of the economic impact that it has. This has been based on the idea that these research assessment exercises assess the research made by the institutions and rank them on the basis of the economic impacts that their research outcomes have on the economy of the country (Chanson, 2007). Based on the economic impact of their research, the institutions are then funded by the funding councils and this has raised much of the criticism. The basis of many academics opposing these assessment structures is the thought of the economic emphasis that is placed on their researches (Felipe, 2009). This has raised the high opposition of both assessment exercises by the academics on the basis that the exercises require them to place much emphasis on research that have an economic benefit. The argument of the academics is the fact the research assessment exercises focus their attention on one aspect of their research that is economic. The feel of the academics is that the assessment exercises are discriminatory on the basis that their attention is on the economic impact that the research has on the society rather than the significance of the research itself. This makes the academics have the idea that their field of research is compromised in the sense that they have to make research findings that have an economic benefit on the society. The indication that research proposals should indicate the economic impacts that the research has on the society has been viewed as a move that limits their scholarly freedom. This is on account of the fact that the indication of the economic impact of the research limits the field of the research. This is on account of the fact that it creates a bias situation in which the researchers are bound to give improper reports on their research. This is in regard to Research Excellence Framework which has it that it will allocate a quarter of United Kingdoms university research funding on the basis of the impact of the research (Andrew, 2009). This is viewed as to create a loophole in which higher education institution may carry out research with the aim of meeting the impact rather than the educational goal of the research. It is also viewed as a factor that has the potential of leading to mislead research reports that are geared at creating the economic impact targeted by the assessment exercises in order to get the funding. It is seen as a move that limits the freedom of education on the grounds that it seeks to appreciate education on the basis of its economic impact in the society (An open letter to Research Councils UK, 2009). This is on the basis that academic researchers are responsible for the impartial pursuit of knowledge a factor that is undermined by the recommendations made by Research Excellence Framework. This is seen as a limitation in the field of education on the grounds that it interferes with the policy making in the scientific field. This is viewed to have the impact of limiting success in the scientific field on the basis that the freedom of research has been tampered with. This has led to academics opposing the assessment exercises feeling that they limit their freedom of pursuit of knowledge. This is on the grounds that it limits their field of research on the basis that they have to direct their research in a way that they have an economic benefit in the society. The limit is on the basis of the fact that science is a global discipline that has held non-interference policies that have led to the discovery of many important aspects in the field that have had much significance in the human life. The recommendation by the assessment exercises are viewed as a devastating move in the sense that some of the research made must not have an economic benefit in the society but may have massive impact in the society. This creates a situation in which the researchers cannot make some of their research reports owing to the fact that they do not have an economic benefit in the society. The scientific research has also been known to make findings that are hard to predict on the basis that their impact depend on certain factors that may change over time. This creates an uphill task for the researches on the account that they have to calculate the economic impact of their research that is at times dependant of the way that the research is applied in the society. The economic impact that is taken into consideration is also hard to determine as well as measure. This is based on the fact that there has not yet been an invention made that can be used in the determination as well as measurement of the economic impact that something has in the society (Jessica, 2009). This creates a situation in which what is considered as the economic impact is an assumption that is bound to change depending on factors that surround the operation of the research. The measurement of the economic impact that the findings have in the society is the main point of argument based on the fact that it is hard for this impact to be accurately measured. This raises a question of the criteria in which the assessment exercises use in the calculation of the economic impact that the reports from the research have in the society. The basis of argument is the fact that a clear calculation cannot be easily made raising concerns over the criteria that is used by the panel in the determination of this. This creates a situation in which the assessment panel is viewed as biased on account of the fact the economic impacts made are assumption thus the firm seen as to favor the research of the academics that they have interest in. The fact that academics are opposed to the assessment exercises does not necessarily mean that they are no longer to be managed. This is due to the fact that lack of their management can lead to the misuse of the funds allocated to them as well as carrying out of unwanted research that has less significance. This calls for the need of their management as a move that is aimed at their regulation as well as monitoring their activities. However, the management ought to be in a systematic way that does not limit their freedom of pursuit of knowledge. This is based on the fact that poor management strategies can be applied leading to the destruction of the learning process that is accompanied with the academics. The management ought to be directed on the distribution of the funds as well as monitoring the usage of the funds. This is aimed at avoiding embezzlement of the funds as well as the use of the funds in projects that are of less significance to the goal of academics. The management ought to give freedom for research based on the fact that academics are aimed at acquiring knowledge and this can only be achieved with the freedom to carry out research on any field. This is despite the impact that their findings have in the society and this should not be used as the basis of their funding. Some of the research is significant to the life of human beings but may not have economic significance which can not be used as the basis of funding academic research. Academic research is really a matter of serendipity on the basis that serendipitous discoveries play a significant role in the advancement of science. This is based in the fact that they offer a foundation on which important intellectual leaps of understanding are made. This is based on the fact that accidental discoveries reveal information that when contemplated can be developed into an important scientific discovery (Science Daily, 2009). Conclusion The assessment plan is an important idea that helps the public in the monitoring of the way the higher education institutions utilize the funds allocated to them by the funding councils. It also plays an important role in helping the public monitor the activities of the higher education institution so as to tell their progress in the pursuit of knowledge. However the criterion that has been used by the assessment exercises RAE and REF have been discriminatory and not beneficial to the academics leading to the destruction of the research activities of these higher education institutions. This is based on the fact that they lay much emphasis on certain aspects of the research such as their economic impacts which offers misleading information to the funding councils. This has raised the criticism that the exercises have faced from the academics. The measurement of the economic impacts of the research has also raised concern questioning the criteria used by the panel to determine the economic impact. This is based on the fact that there is no known criterion that can be used in the determination of this aspect of research findings that is used in the assessment exercise. Bibliography Andrew M. (2008). The researchers the RAE forgot. Viewed August 1, 2010 from Andrew O. (2009). REF should stay out of the game. Viewed August 1, 2010 from An open letter to Research Councils UK. (2009). Only scholarly freedom delivers real ‘impact’ 1. Viewed August 1, 2010 from Business Video News. (2010). David Willetts announces review of the impact requirement in the Research Excellence Framework. Viewed August 1, 2010 from Chanson, H. (2007). â€Å"Research Quality, Publications and Impact in Civil Engineering into the 21st Century. Publish or Perish, Commercial versus Open Access, Internet versus Libraries? † Canadian Journal of Civil Engineering, NRC, Vol. 34, No. 8, pp. 946-951 Felipe F. (2009). Poisonous impact. Viewed August 1, 2010 from Jessica S. (2009). Humanities research threatened by demands for ‘economic impact’. Viewed August 1, 2010 from Science Daily (2009). Accidental Discovery Produces Durable New Blue Pigment for Multiple Applications. Viewed August 1, 2010 from < http://www. sciencedaily. com/releases/2009/11/091116143621. htm>